Give the Gift that Keeps Kids Growing

November 14, 2012

Future Fortified kicks off holiday giving campaign to give moms in Bangladesh the chance to put nutrition on the table

Washington, D.C. (November 14, 2012) – This holiday season as people come together around the table to give thanks and celebrate with family and friends, Future Fortified, a global nutrition campaign of the Global Alliance for Improved Nutrition, is asking individuals to give the gift of good nutrition to 25,0000 children in Bangladesh by December 31, 2012. It costs just $10 to provide five children in Bangladesh with home nutrition packets for the next six months.

“We know good nutrition is critical for kids to live, grow, and thrive, yet malnutrition rates in Bangladesh are among the highest in the world,” said Adrianna Logalbo, Campaign Head for Future Fortified. “This giving season, we have the opportunity to help mothers put nutrition on the table.” 

Future Fortified is making it fun and easy to cross items off holiday gift lists and help pay it forward to other parents. You can visit www.FutureFortified.org to:

•    Purchase a tote bag, onesie, and more as a gift this holiday season with 100% of the proceeds going towards improving nutrition for children in Bangladesh.

•    Donate in honor of someone who helped you live, grow and learn. Whether it was a parent who gave you good nutrition or a mentor who helped you grow in your career, make a donation to Future Fortified in their name to help pay it forward to mothers in Bangladesh who want to give their children the chance to live, grow, and learn. 

Poor nutrition is an urgent problem; if children don't get essential vitamins and minerals before they turn two, the damage is irreversible. Poor nutrition is the underlying cause of 1 in 3 childhood deaths worldwide, has led to 200 million children currently physically stunted, and can lower a child's ability to learn, even limiting her IQ by 10-15 points.

There is a simple, lasting solution. Women and children around the world can access essential nutrients through home nutrition packets. The packets make it easy for moms to sprinkle vitamins and minerals onto their children's meals, nourishing them for only pennies a day. This has proven to significantly raise IQs and reduce deadly diseases such as pneumonia. Future Fortified is working with on-the-ground partners including BRAC, the largest non-governmental organization in Bangladesh, and Renata, a local pharmaceutical company that produces home nutrition packets.

“Over the summer, we asked our supporters to help provide children in Kenya with home nutrition packets and we delivered,” said Logalbo. “Let’s continue to give more children the chance to grow and become our future leaders, doctors, teachers, and caregivers. This helps create a healthier world and fortified future for all of us.”

Tweet this: Give the gift that keeps kids growing! http://ow.ly/eYRDP #GivingFortified

Media Contact:  Amy DiElsi, 215-990-3006 or media@futurefortified.org 

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About the Future Fortified campaign and GAIN  Future Fortified is a public awareness campaign of the Global Alliance for Improved Nutrition (GAIN) to enable individuals, businesses, and organizations to help millions of women and children around the world access to the essential nutrients they need to lead healthy, productive lives. GAIN supports public-private partnerships to increase access to the missing nutrients in diets necessary for people, communities and economies to be stronger and healthier. With a current reach of over 610 million people in more than 30 countries, GAIN's goal is to improve the lives of 1.5 billion people within the most vulnerable populations around the world through access to sustainable nutrition solutions. For more information, visit: www.FutureFortified.org and www.GainHealth.org.